A Model Proposal on the Use of Creative Tourism Experiences in Congress Tourism and the Congress Marketing Mix
Congress tourism has a great importance for the extension of the tourism season, enhancement of employment opportunities and tourism revenues, promotion and efficient use of the facilities in the area. Creative Tourism provides an authentic feel for a local culture through informal, hands-on worksho...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Instituto de Investigación Social y Turismo
2010-04-01
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Series: | PASOS Revista de Turismo y Patrimonio Cultural |
Subjects: | |
Online Access: | http://www.pasosonline.org/Publicados/8310special/PS0310_10.pdf |