Marketing Strategy Analysis of Nano Tea Product Based on Mangosteen Peel (Gracinia Mangostana) to Promote Functional Foods Industry
A marketing strategy analysis is an overview of the potential that can be generated from marketing aspects. This analysis is conducted to overview the feasibility of the product if it entered the market. In this research, the marketing strategy analysis uses three methods: (1) Business Model Canvas...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2019-09-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | http://journal.ipb.ac.id/index.php/ijbe/article/view/25838 |