How detergent advertisements can bleach national identity: Postcolonial content analysis of Iranian TV advertisements
This explanatory, descriptive non-experimental research investigates Iranian State TV advertisements during 2011–2016 in terms of using western or western-like signs in detergents. Since the method is content analysis based on postcolonial classification scheme, the aim is to examine the myth of wes...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2019-01-01
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| Series: | Cogent Arts & Humanities |
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| Online Access: | http://dx.doi.org/10.1080/23311983.2019.1626204 |