ENHANCING CUSTOMER EXPERIENCE THROUGH BUSINESS PROCESS IMPROVEMENT: AN APPLICATION OF THE ENHANCED CUSTOMER EXPERIENCE FRAMEWORK (ECEF)

ENHANCING CUSTOMER EXPERIENCE THROUGH BUSINESS PROCESS IMPROVEMENT: AN APPLICATION OF THE ENHANCED CUSTOMER EXPERIENCE FRAMEWORK (ECEF)

<p>ENGLISH ABSTRACT: In 2010 Botha, Kruger & De Vries [5] introduced a framework for enhancing customer experience through improved business processes. They developed the Enhanced Customer Experience Framework (ECEF) by integrating various well-known techniques into one com...

Full description

Bibliographic Details
Main Authors: G.J. Botha, P.S. Kruger, M. De Vries
Format: Article
Language:English
Published: Stellenbosch University 2012-01-01
Series:South African Journal of Industrial Engineering
Subjects:
a framework for enhancing customer experience
Enhanced Customer Experience Framework (ECEF)
usiness Process Re-engineering (BPR)
telecommunications industry
Online Access:http://sajie.journals.ac.za/pub/article/view/218

Internet

http://sajie.journals.ac.za/pub/article/view/218

Similar Items