CONVENIÊNCIA DE SERVIÇOS: APROPRIAÇÃO E ADAPTAÇÃO DE UMA ESCALA DE MEDIDA
The work seeks to fit the Service Convenience Scale - SERVCON (SEIDERS, VOSS and GODFREY, 2007), to the Brazilian retail reality,in particular to the free-stand location commerce. We Assume that the five dimensions identified in the original work are not broad enoughto permit proper evaluation of se...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2011-11-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_S0034-75902011000600007.pdf |