Cultural Influences on Foreign Direct Investment

Cultural Influences on Foreign Direct Investment

The current business competitive environment has influenced companies to cross national borders to explore foreign markets. The decision about in which country the company should invest isn’t easy. Many factors can influence this decision, and culture is one of factors that international business sc...

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Bibliographic Details
Main Authors: Marcelo Ribeiro Goraieb, Maurício Reinert do Nascimento, Fabiane Cortez Verdu
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2019-03-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
cultural influences
foreign direct investment (fdi)
national cultures
cultural distance
hofstede
Online Access:https://internext.espm.br/internext/article/view/458

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