Cultural Influences on Foreign Direct Investment
The current business competitive environment has influenced companies to cross national borders to explore foreign markets. The decision about in which country the company should invest isn’t easy. Many factors can influence this decision, and culture is one of factors that international business sc...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2019-03-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/458 |