The relationship between selected variables and customer loyalty within an optometric practice environment

Purpose: The purpose of the research that informed this article was to examine the relationship between customer satisfaction, trust, supplier image, commitment and customer loyalty within an optometric practice environment. Problem investigated: Optometric businesses need to adopt their strat...

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Bibliographic Details
Main Authors: T. Van Vuuren, M. Roberts-Lombard, E. Van Tonder
Format: Article
Language:English
Published: AOSIS 2012-12-01
Series:Acta Commercii
Online Access:https://actacommercii.co.za/index.php/acta/article/view/137