INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
The arguments proving necessity of interaction of marketing and logistics departments at stages of the life cycle of goods (LCG) are presented. The modern evaluation treatment connecting marketing and logistics of each stage of LCG is given. The carrying out of evaluation purposes both logistics and...
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| Format: | Article |
| Language: | Russian |
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Publishing House of the State University of Management
2019-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://guuvest.elpub.ru/jour/article/view/140 |