Comparison of Marketing Vitality of Family and Non Family Companies doing Business in the Czech Republic

Comparison of Marketing Vitality of Family and Non Family Companies doing Business in the Czech Republic

Bibliographic Details
Main Authors: Naděžda Petrů, Karel Havlíček, Andrea Tomášková
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2018-06-01
Series:Economics & Sociology
Subjects:
family business
non-family business
customer segmentation
marketing communication
value
Czech Republic
Online Access:http://www.economics-sociology.eu/?582,en_comparison-of-marketing-vitality-of-family-and-non-family-companies-doing-business-in-the-czech-republic

Internet

http://www.economics-sociology.eu/?582,en_comparison-of-marketing-vitality-of-family-and-non-family-companies-doing-business-in-the-czech-republic

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