“Let’s Go, Baby Forklift!”: Fandom Governance and the Political Power of Cuteness in China
This article describes how the Chinese state borrows from the culture of celebrity fandom to implement a novel strategy of governing that we term “fandom governance.” We illustrate how state-run social media employed fandom governance early in the COVID-19 pandemic when the country was convulsed wit...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-06-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051211024960 |