Effects of Message Framing and Time Discounting on Health Communication for Optimum Cardiovascular Disease and Stroke Prevention (EMT-OCSP): a protocol for a pragmatic, multicentre, observer-blinded, 12-month randomised controlled study

Effects of Message Framing and Time Discounting on Health Communication for Optimum Cardiovascular Disease and Stroke Prevention (EMT-OCSP): a protocol for a pragmatic, multicentre, observer-blinded, 12-month randomised controlled study

Introduction Primary prevention of cardiovascular disease (CVD) and stroke often fails due to poor adherence among patients to evidence-based prevention recommendations. The proper formatting of messages portraying CVD and stroke risks and interventional benefits may promote individuals’ perception...

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Bibliographic Details
Main Authors: Yang Zhang, Muke Zhou, Yanan Zhang, Xiaodong Yang, Cairong Zhu, Yanbo Li, Dong Zhou, Quan He, Jian Guo, Mengmeng Ma, Shuju Dong, Jinghuan Fang, Jiajia Bao, Ye Hong, You Lu, Mingfang Qin, Ling Yin, Xianbin Ding, Liyan Chen, Zhuoqun Wang, Shengquan Mi, Shengyun Chen
Format: Article
Language:English
Published: BMJ Publishing Group 2021-03-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/11/3/e043450.full

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https://bmjopen.bmj.com/content/11/3/e043450.full

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