Die tipering van verbruikerslewenstyle

The typifying of consumer lifestyles. Due to the lack of a South-African instrument to measure consumer lifestyles, a questionnaire is constructed from which lifestyle typifications can be made. This instrument is constructed with reported research as a basis, as well as new items written with the p...

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Bibliographic Details
Main Authors: R. Du Preez, J. B. Du Toit
Format: Article
Language:English
Published: AOSIS 1991-06-01
Series:SA Journal of Industrial Psychology
Subjects:
Online Access:https://sajip.co.za/index.php/sajip/article/view/518