THE ATTITUDES TOWARD SPORT ADVERTISING AMONG THE QUESTION HOW OFTEN CONSUMERS PURCHASE SPORTING GOODS

This research was aimed at gaining relevant knowledge about the attitudes toward sport advertising among the question how often consumers participate in sports activities The sample included 433 respondents, divided into six subsample groups: consumers who do not purchase sport goods at all, then co...

Full description

Bibliographic Details
Main Author: Stevo Popović
Format: Article
Language:English
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education 2011-08-01
Series:Sport Mont
Subjects:
Online Access:http://www.sportmont.ucg.ac.me/clanci/SportMont_Avg_2011_Popovic_140-147.pdf