DIGITAL MARKETING INFLUENCE ON THE FORMATION OF BRAND COMMUNITIES
The digital environment in which the interests of communicating and promoting brands is manifested, in a growing extent, exerts its influence on dynamic economic sectors, changing consumer habits but mainly affects how content is consumed in brand communities. This environment is still not a channel...
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| Format: | Article |
| Language: | English |
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Universităţii "Constantin Brâncoveanu"
2012-01-01
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| Series: | Strategii Manageriale |
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| Online Access: | http://www.strategiimanageriale.ro/images/images_site/articole/article_206785ea39cb015baa5b9b3dfa84bf32.pdf |