Le dispositif communicationnel de Tignes
From May 2006 to August 2009, the French ski resort in Tignes chose a corporate communication campaign that was atypical compared with its usual campaign strategies. It reconfigured both the dynamics of the relations between communication and organization and the communicational nature of the follow...
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| Format: | Article |
| Language: | fra |
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Université Laval
2014-04-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/5012 |