KOMPARASI PENGARUH RELATIONSHIP MARKETING DENGAN PENGARUH MEDIASI KEPUASAN DALAM MEMBANGUN LOYALITAS PASIEN RUMAH SAKIT ISLAM DI KABUPATEN BANYUWANGI

This study are aimed to examine the effect of Relationship marketing to patient satisfaction, relationship marketing to the loyalty of the patient, patient satisfaction to loyalty patient, and to compare the influence of relationship marketing with mediating influence of patient satisfaction in crea...

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Bibliographic Details
Main Author: Mohamad Dimyati
Format: Article
Language:English
Published: Institut Agama Islam Negeri (IAIN) Salatiga 2017-02-01
Series:Inferensi Jurnal Penelitian Sosial Keagamaan
Subjects:
Online Access:http://inferensi.iainsalatiga.ac.id/index.php/inferensi/article/view/725