EDUCATIONAL MARKETING: FACTORS INFLUENCING THE SELECTION OF A UNIVERSITY
Competition in the higher education sector is forcing the higher educational institutions (HEI) to develop more competitive marketing strategies. For developing universities marketing strategies HEI need to understand the student choice process of a university. Understanding university choice proces...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2014-11-01
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| Series: | SEA: Practical Application of Science |
| Subjects: | |
| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_5_5.pdf
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