Novelty as a Parameter for Using Arguments in Persuasive Communication
Background: In this paper, a series of studies investigating one of the parameters for effectiveness in relation to using arguments in persuasive communication messages is described: the novelty of arguments. Method: The first study involves the elicitation of arguments, the second study entails the...
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| Format: | Article |
| Language: | English |
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Ubiquity Press
2021-02-01
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| Series: | Health Psychology Bulletin |
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| Online Access: | https://www.healthpsychologybulletin.com/articles/13 |