PERCEPTIONS OF WARMTH & COMPETENCE IN ONLINE NETWORKING: AN EXPERIMENTAL ANALYSIS OF A COMPANY LAUNCH
Our interdisciplinary research examines consumer perceptions and behavioral tendencies generated by these perceptions. The study is placed in the context of online networking and it uses marketing, branding and psychology literature, especially the theory of warmth and competence from social cogniti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2014-06-01
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| Series: | Review of Economic and Business Studies |
| Subjects: | |
| Online Access: | http://www.rebs.ro/articles/pdfs/166.pdf |