PERSEPSI DAN PREFERENSI IKLAN MEMPENGARUHI NIAT BELI ANAK PADA PRODUK MAKANAN RINGAN

PERSEPSI DAN PREFERENSI IKLAN MEMPENGARUHI NIAT BELI ANAK PADA PRODUK MAKANAN RINGAN

This research was to analyze the differences between perception, preference, and purchase intentions based on treatment and gender;  influence of perception, preference, and consumption experience toward purchase intentions of children; influence of gender and treatment toward perception, preference...

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Bibliographic Details
Main Authors: Ujang Sumarwan, Megawati Simanjuntak, Yurita Yurita
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2012-08-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
advertising exposure
consumer test
perception
preference
purchasing intentions
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/6381

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/6381

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