Technological complexity: a tool for understanding the behaviour of consumers of high value-added foodstuffs
This article proposes and develops the concept of technological complexity (TC) as a useful and simple tool for grouping key attributes that give added value to a product. In addition, it reports an empirical application of this concept to two different food products (cured ham and cured sausage)....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2016-06-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/2248 |