NEW CHALLENGES FACING RETAIL AND MARKETING – SUSTAINABLE CONSUMPTION AND INNOVATIONS OF TRADE ENTERPRISES

Sustainable consumption is a term related to the type of consumer behavior being a part of the broader concept of sustainable development. In the process of selecting the method of satisfying their needs, consumers take into account a number of factors which minimize the negative influence of their...

Full description

Bibliographic Details
Main Authors: Magdalena Stefańska, Grażyna Śmigielska
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University od Life Sciences Press 2016-05-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.pl/article/view/4654