The impact of prospecting strategy on small business performance in Vietnam: The role of broad-scope management accounting system

The purpose of this study is to uncover the role of broad-scope management accounting system (MAS) on the link between prospecting strategy and the performance of small businesses. In particular, this paper hypothesizes that a high degree of prospecting strategy is positively associated with a high...

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Bibliographic Details
Main Author: Quang-Huy Ngo
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2021-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2021/1821-34482102054Q.pdf