The Effect of Branding on Orientation and Coaching: the Mediating Role of Hotel Culture.

The Tourism industry in the Middle East has gone through a myriad of challenges in the last decade mostly attributed to the Arab Spring. The Arab Spring revolutions of 2010 in countries including Tunisia, Morocco, Syria, Libya, Egypt and Bahrain, were marred with protests and violence, sending the m...

Full description

Bibliographic Details
Main Authors: Ahmed Ghazi Mahafzah, Professor Ismet Esenyel
Format: Article
Language:English
Published: AfricaJournals 2019-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_24_vol_8_1__2019.pdf