Japanese Consumers' Valuation of Rice and Pork from Domestic, U.S., and Other Origins
Adoption of country-of-origin-labeling (COOL) has important implications for U.S. food exports. We assess the impact of COOL on imported rice and pork for Japanese female consumers using an auction experiment. In a first round based only on taste, U.S., Japanese, and third country products were valu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2013-04-01
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| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/148248 |