Analisis Pemanfaatan Social Commerce bagi UMKM: Anteseden dan Konsekuen
The purpose of this study is to investigate factors that influence social media usage among small and medium enterprises (SMEs) and the impact on financial and non-financial performance. Convenience sampling was used to collect data. The respondent in this study are owner of SME that use facebook an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Muhammadiyah Purwokerto
2018-05-01
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| Series: | Kompartemen: Jurnal Ilmiah Akuntansi |
| Online Access: | http://jurnalnasional.ump.ac.id/index.php/kompartemen/article/view/2413 |