Entertainment marketing, experiential consumption and consumer behavior: the determinant of choice of wine in the store
The aim of this study is to discover the wine store variables that arouse the desire to purchase in the consumer. Wine is a complex product: its features are better able to be perceived and valued in a suitable sales environment. The store environment contains various stimuli that might be perceived...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2016-12-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977416300175 |