Recommending Products by Fusing Online Product Scores and Objective Information Based on Prospect Theory

With the development of information technology, people are likely to choose products through online-shopping platform as it's so convenient to select products based on their reviews. Even for popular products, thousands of reviews are posted on e-commerce sites. That makes it difficult for onli...

Full description

Bibliographic Details
Main Authors: Yongming Song, Guangxu Li, Daji Ergu
Format: Article
Language:English
Published: IEEE 2020-01-01
Series:IEEE Access
Subjects:
Online Access:https://ieeexplore.ieee.org/document/9045987/