User Perceptions of the campaign Facebook Page: A Mixed Methods Study

Facebook is used as part of public health communication efforts but little evidence is available on why people engage with health-related Facebook pages and what content appeals to them. This study aimed to investigate user perceptions of and experience with the Make Healthy Normal (MHN) Facebook pa...

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Bibliographic Details
Main Authors: James Kite, Bronwyn McGill, Becky Freeman, John Vineburg, Vincy Li, Nathan Berton, Anne Grunseit
Format: Article
Language:English
Published: SAGE Publishing 2018-08-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305118794639