STUDY ON CONSUMERS’ PERCEPTIONS AND ATTITUDES REGARDING THE USE OF BANKING PRODUCTS AND SERVICES
The intensification of the competition in the banking sector has led to a significant decrease in the profitability level of banks, thus imposing a new approach, namely the customer orientation of banking companies. The successful achievement of this goal involves focusing the efforts towards a be...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2017-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2017-06/07_Balteanu.pdf |