Consumers’ responses to CSR in a cross-cultural setting

Consumers’ responses to CSR in a cross-cultural setting

The paper aims to clarify the relationship between corporate social responsibility (CSR) and consumer behaviour in an international setting. Consumers’ responses to CSR activities and the impact on the purchase decision are limited discourses. CSR-based studies in the fashion and apparel industry ar...

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Bibliographic Details
Main Authors: Hakan Karaosman, Gustavo Morales-Alonso, Mercedes Grijalvo
Format: Article
Language:English
Published: Taylor & Francis Group 2015-12-01
Series:Cogent Business & Management
Subjects:
corporate social responsibility
consumer behaviour
qualitative research
fashion industry
cultural differences
Online Access:http://dx.doi.org/10.1080/23311975.2015.1052916

Internet

http://dx.doi.org/10.1080/23311975.2015.1052916

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