LAS PREFERENCIAS DEL CONSUMIDOR USANDO EL MÉTODO DE MÁXIMAS DIFERENCIAS
This study aims to identify the most important attributes employed by consumers in Lima in the process of choosing wine. Furthermore, it seeks to identify differences between segments in these preferences. The methodology consists of a survey of wine consumers using the maximum difference method. Th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2016-03-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/las_preferencias_del_consumidor_usando_el_metodo_de_maximas_diferencias_0.pdf |