Persuasive Normative Messages: The Influence of Injunctive and Personal Norms on Using Free Plastic Bags
In this exploratory field-study, we examined how normative messages (i.e., activating an injunctive norm, personal norm, or both) could encourage shoppers to use fewer free plastic bags for their shopping in addition to the supermarket’s standard environmental message aimed at reducing plastic bags....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2013-04-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2071-1050/5/5/1829 |