Gender Influence of Personality on Adolescents’ Social Media Engagement

Based on a survey of college students in Shaanxi Province, this study found that there are significant gender differences in the influence of adolescent personality on social media engagement. In terms of behavioral engagement, male extraversion personality traits have a significant predictive effec...

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Bibliographic Details
Main Authors: Li Xiaoran, Ni Xiaoli
Format: Article
Language:English
Published: EDP Sciences 2021-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2021/34/shsconf_ssphe2021_01013.pdf