The role and importance of social media in communicating brand value
Communication between consumers is the most important way of communicating value and forming opinions on brands and enterprises. The expansion of communication technologies has made communication between people easier and provided the links with consumers on a radically new basis. Virtual space repr...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2011-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711101017D.pdf |