The effect of gaze-contingent stimulus elimination on preference judgments

This study examined how stimulus elimination in a preference judgment task affects observers’ choices. Previous research suggests that biasing gaze toward one alternative can increase preference for it; this preference reciprocally promotes gaze bias. Shimojo et al. (2003) called this phenomenon the...

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Bibliographic Details
Main Authors: Masahiro eMorii, Takayuki eSakagami
Format: Article
Language:English
Published: Frontiers Media S.A. 2015-09-01
Series:Frontiers in Psychology
Subjects:
Online Access:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2015.01351/full