Local Engineers as Knowledge Liaison

Developing localized products that accurately reflect the needs of local customers became an important issue for many Japanese companies that have globally expanded using standardized products. This is because the reasoning and value standards of local customers concerning cost or product performanc...

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Bibliographic Details
Main Author: Heejin KIM
Format: Article
Language:English
Published: Global Business Research Center 2013-02-01
Series:Annals of Business Administrative Science
Subjects:
Online Access:https://www.jstage.jst.go.jp/article/abas/12/1/12_45/_pdf/-char/en