A Research on the Determination of Brand Personality Perception of Universities
Along with getting strength of producers and increasing of competition, the necessity of the differentiation of products also has increased. This necessity has created brand utility and thanks to the studies on brands, new concepts are added to literature. In this paper brand personality which is...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2012-12-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | http://www.isarder.org/tr/2012cilt4no4/2012_vol.4_issue.4_article12_full%20text.pdf |