Examining Modern Media Relations: An Exploratory Study of the Effect of Twitter on the Public Relations – Journalist Relationship.
Media relations is one of the most common functions of the modern public relations. This study examines the impact of emerging media technologies on that function, and seeks to understand how public relations practitioners and journalists are using Twitter in both their personal work and in the r...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2013-09-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/2013_SupaWilson.pdf |