Rethinking the Concept of Just Noticeable Difference in Online Marketing
The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they suggest that using of such practices might be much risk...
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| Format: | Article |
| Language: | ces |
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Prague University of Economics and Business
2014-12-01
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| Series: | Acta Informatica Pragensia |
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| Online Access: | http://aip.vse.cz/index.php/aip/article/download/84/55 |