ANALYSIS OF MOTIVATIONAL SIGNS OF CLOTHING STORE NAMES (based on emporonyms of Abakan)

The article describes the results of the study of motivational signs forAbakan’s clothing store names. The aim of the study is to analyze the determinant and dominant motivational signs of emporonyms. The author used a complex procedure: associative experiment, surveys, interviewing, semantic-motiva...

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Bibliographic Details
Main Author: T. A. Kadolo
Format: Article
Language:English
Published: Kemerovo State University 2015-11-01
Series:Вестник Кемеровского государственного университета
Subjects:
Online Access:https://vestnik.kemsu.ru/jour/article/view/437