ANALYSIS OF MOTIVATIONAL SIGNS OF CLOTHING STORE NAMES (based on emporonyms of Abakan)
The article describes the results of the study of motivational signs forAbakan’s clothing store names. The aim of the study is to analyze the determinant and dominant motivational signs of emporonyms. The author used a complex procedure: associative experiment, surveys, interviewing, semantic-motiva...
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Format: | Article |
Language: | English |
Published: |
Kemerovo State University
2015-11-01
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Series: | Вестник Кемеровского государственного университета |
Subjects: | |
Online Access: | https://vestnik.kemsu.ru/jour/article/view/437 |