An Exploratory Study of the Factors That May Affect Female Consumers’ Buying Decision of Nail Polishes
The objective of this study was to determine what factors female consumers valued more when they buy nail polish. Ninety-eight female consumers participated in a nail polish consumer study at the Sensory Analysis Center, Kansas State University. A questionnaire containing a check-all-that-apply (CAT...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2015-06-01
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| Series: | Cosmetics |
| Subjects: | |
| Online Access: | http://www.mdpi.com/2079-9284/2/2/187 |