PENGARUH RELATIONSHIP MARKETING STRATEGY DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BENGKEL MOBIL TOYOTA
The background of this research was customer relationship marketing and service quality of Firms have accepted that customer retention is even more profitable than customer attraction and we can observe the interest of firms in adopting relationship marketing principles and designing strategies to d...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2008-10-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Online Access: | http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/535 |