PENGARUH MANFAAT RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK (Studi pada Bank BPD Bali Cabang Utama Denpasar)

PENGARUH MANFAAT RELASIONAL TERHADAP KEPUASAN DAN LOYALITAS NASABAH BANK (Studi pada Bank BPD Bali Cabang Utama Denpasar)

The Effect of Relational Benefits on Satisfaction and Loyalty of Bank’s Customer (Study on Denpasar Mainbranch of Bank BPD Bali). This study aims to determine (1) affect of relational benefits on bank’s customer satisfaction, (2) affect of relational benefits on bank’s customer loyalty, and (3) affe...

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Bibliographic Details
Main Authors: Luh Putu Sri Wulandari Semadi, Ni Wayan Sri Suprapti, Ketut Nurcahya
Format: Article
Language:English
Published: Universitas Udayana 2012-11-01
Series:Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
Subjects:
Manfaat relasional, manfaat kepercayaan, manfaat sosial, manfaat perlakuan istimewa, kepuasan, loyalitas, nasabah bank
Online Access:http://ojs.unud.ac.id/index.php/jmbk/article/view/2202

Internet

http://ojs.unud.ac.id/index.php/jmbk/article/view/2202

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