Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2012-02-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4353/im_en_2011_04_Jafar.pdf |
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Article |
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doaj-c261359b7b2040588ca4b9f4a8e568c62020-11-25T02:58:43ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262012-02-01744353Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspectiveAmir JafarPhani Tej AdidamMusunuri V. Rama Prasadhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4353/im_en_2011_04_Jafar.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Amir Jafar Phani Tej Adidam Musunuri V. Rama Prasad |
| spellingShingle |
Amir Jafar Phani Tej Adidam Musunuri V. Rama Prasad Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective Innovative Marketing |
| author_facet |
Amir Jafar Phani Tej Adidam Musunuri V. Rama Prasad |
| author_sort |
Amir Jafar |
| title |
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective |
| title_short |
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective |
| title_full |
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective |
| title_fullStr |
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective |
| title_full_unstemmed |
Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective |
| title_sort |
celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective |
| publisher |
LLC "CPC "Business Perspectives" |
| series |
Innovative Marketing |
| issn |
1814-2427 1816-6326 |
| publishDate |
2012-02-01 |
| url |
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4353/im_en_2011_04_Jafar.pdf |
| work_keys_str_mv |
AT amirjafar celebrityendorsementsvisavisbrandequityofhighfashionproductsacrossculturalperspective AT phanitejadidam celebrityendorsementsvisavisbrandequityofhighfashionproductsacrossculturalperspective AT musunurivramaprasad celebrityendorsementsvisavisbrandequityofhighfashionproductsacrossculturalperspective |
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