Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives

by Birud Sindhav, Phani Tej Adidam
Published 2005-11-01

Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective

by Amir Jafar, Phani Tej Adidam, Musunuri V. Rama Prasad
Published 2012-02-01