The “Lucky Money” That Started It All—The Reinvention of the Ancient Tradition “Red Packet” in Digital Times
In August 2020, President Trump attempted to ban WeChat, indicating the growing impact of the most widely used social medium in China. WeChat enjoys a monthly active user base of 1.2 billion, but the Internet giant’s story started with a humble function, “Red Packet.” The function of Red Packet pave...
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2021-09-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051211041643 |