A GENERALIZATION OF TRADITIONAL KANO MODEL FOR CUSTOMER REQUIREMENTS ANALYSIS

A GENERALIZATION OF TRADITIONAL KANO MODEL FOR CUSTOMER REQUIREMENTS ANALYSIS

<p>Purpose: The theory of attractiveness determines the relationship between the technically achieved and customer perceived quality of product attributes. The most frequently used approach in the theory of attractiveness is the implementation of Kano‘s model. There exist a lot of generalizati...

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Bibliographic Details
Main Author: Renáta Turisová
Format: Article
Language:English
Published: Technical University of Kosice 2015-07-01
Series:Kvalita Inovácia Prosperita
Subjects:
Kano´s model
customer satisfaction
customer requirements
Online Access:http://www.qip-journal.eu/index.php/QIP/article/view/407

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