A GENERALIZATION OF TRADITIONAL KANO MODEL FOR CUSTOMER REQUIREMENTS ANALYSIS
<p>Purpose: The theory of attractiveness determines the relationship between the technically achieved and customer perceived quality of product attributes. The most frequently used approach in the theory of attractiveness is the implementation of Kano‘s model. There exist a lot of generalizati...
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| Format: | Article |
| Language: | English |
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Technical University of Kosice
2015-07-01
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| Series: | Kvalita Inovácia Prosperita |
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| Online Access: | http://www.qip-journal.eu/index.php/QIP/article/view/407 |